Listar Artikuluak por grupo de investigación "Desarrollo de mercado y cliente"

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Uncovering the hidden value of scarce resources: frugality, resourcefulness and innovative behavior among student entrepreneurs

Manzi Puertas, Mario A.; Agirre Aranburu, Izaskun; López Pérez, Sain (Taylor & Francis, 2025)

student entrepreneurs are key actors in innovation ecosystems, yet little is knownabout how they innovate under resource constraints. drawing on the social cognitivetheory of self-regulation, this study explores the ways ...